Design is evolving and so are we

The Micad interactive tool is based on a Virtual and Augmented reality software and developed for specific use of pleasure boat markets. The Micad Interactive Tool allows to virtually enter into different areas of the yacht, dynamically changing layout and colours, switching on and off lights or blinds, and interacting with your model as in the reality.

Sailing out of the box

Indeed, Design Thinking is built on the “empathy at first” concept that is the fundament on which all the project spiral is based: Empathise, Define, Ideate, Prototype, Test.