7 ACTIVE RESEARCHERS
12 YEARS OF EXPERIENCE
We help people to enjoy the sea in attractive, efficient and exciting boats. We aim to do this in a sustainable way, without burdening the next generation.
We refer to shipyards and yacht owners by accompanying the building of a vessel from concept to the launch, providing a wide range of services.
When applied to solve problems generating innovations, it becomes the heart of a modern holistic approach that focuses on the needs of the people who use the product or service.
When our customers have unmet needs, we see opportunities, develop experiences and jointly create solutions that generate added value for everyone involved. We call this approach Eco Design Thinking.
Design thinking as mindset
It is a deeply human-centered method. It begins from empathy and understanding of needs and motivations of people.
Several great minds are always stronger when solving a challenge than just one. Design Thinking benefits greatly from the views of multiple perspectives, and others’ creativity bolstering your own.
Prototype, fail often and early
The approach is based on experimentation with many new ideas, building prototypes that can be experienced. Only through early testing with end customers, design thinkers realize when ideas cannot solve the problem brief.